- First rate services – to adhere to high standards of quality and reliability;
- Honesty – to search for an objective and ethically correct solution for a single situation;
- Professionalism – not only to be a well informed and professional expert in services, provided by us, but also to promote continuous development of our staff;
- Independency – to maintain independent in our decisions and principles of quality and administration, regardless of the financial support from different partners and organizations;
- Transparency and open disclosure – to provide clearly articulated, open and accountable process of services;
- Cooperation – to promote communication and collaboration as a key instrument of our action;
- Patient-centered health care – to reckon with patient, his rights and needs as a central value of the health care services;
- Learning from adverse events – to use feedback about mistakes and adverse events as a source of information for improvement of health care quality, safety and accessibility;
- Good quality of information – to supply information on time and place, and to promote effective cycle of information among all participants of health care system;
- Examples of good practice – to collect experience of other patients’ organizations around the world and to use sound practice to adjust to health care system in Latvia, considering that Patients’ Ombud Office is a novel activity in Latvia, but a well-known and widely used practice in other countries.
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